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iPad to save the magazine?

August 19, 2010  Filed under Trend  

tuxiang0776

Readers say …

“There are a few domestic magazines available at the App Store for free. I personally only pay for TIME. Maybe Americans find the $4.99 to be too expensive, but we really don’t have another choice.

I don’t think that iPad is going to save the traditional press. It is just another new crutch that will only further help to push them off a cliff. They need to be thinking about how to break out of their old habits if they want to save themselves.
iPad has potential for hobbyist zines. Most zines are shared between the creators and their friends, just like social media. You may not depend on iPad magazines now, but it will be the magazine format of the future.

But all of this is a long way off in China. Readers here still don’t want to pay for anything, copyright is poorly protected and everyone in our press industry is oblivious to new technology.”

– Li Zhi, editor of Holiday 100.

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