Gisele too sexy for the Middle East

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http://fashion.telegraph.co.uk/columns/belinda-white/TMG8398243/Gisele-too-sexy-for-the-Middle-East.html

Look, no cleavage! Gisele gets covered up by H&M.

H&M forced to cover-up supermodel Gisele Bündchen’s assets with some questionable photoshopping for Middle East market.

BY BELINDA WHITE

Confirming what we’ve all suspected for some time now, H&M has officially declared Gisele Bündchen too sexy.

The Swedish retail giant has been forced to digitally enhance the Brazilian supermodel’s modesty in campaign images destined for the Middle East market, adding extra fabric, and in some case extra garments, to the ‘revealing’ spring looks.

One image featuring a ’70s style flared jumpsuit has an asymmetric grey T-shirt photoshopped under the camisole top to hide Bündchen’s world famous cleavage; in another, a white vest worn under a lace waistcoat has had the neckline and armholes raised. Possibly the strangest of all, is the addition of an incongruous extra panel of fabric across the front of a floral maxi dress , giving the garment a whole new design.

The enhancements were picked up by a reader of Dubai-based fashion and beauty website lamodadubai.com who had already seen the highly publicised, un-retouched Gisele images, shot by top fashion photographer Daniel Jackson, circulating the web.

Although it’s not unusual for brands such as H&M to shoot separate promotional images for different world regions based on strict moral codes and religious beliefs, the heavy-handed retouching of these striking images, constitutes an epic fail for the high street retailer.

Lanvin to team up with H&M

(Telegraph)

Somebody get me a chair, the news that Alber Elbaz has signed on with H&M is too much.

Jimmy Choo for H&M

(Telegraph)

By Bronwyn Cosgrave

Handbags at dawn for the luxury shoe brand’s designs for high-street giant H&M, which launches this Saturday.

Winning collection: (clockwise from centre) suede dress, £149.99; leather bag, £179.99; zebra-print pumps, £49.99; leopard-print bag, £79.99; and leather shoes, £79.99, all Jimmy Choo for H&M

The glossy white paint is still damp on the fabulous disco-inspired window display at H&M’s flagship on Oxford Street. Outside, there’s an air of feverish anticipation. “I want the one-shouldered dress in leather!” cries a thirtysomething woman, transfixed by the knee-length number suspended in the window. A bespectacled Italian lady, nose pressed against the window, inspects the faux snakeskin-trimmed oversized handbag and declares: “I like it.” “I own three real pairs and I’m buying two of these,” says another, staring covetously at some vertiginous studded gladiator sandals.

They are, of course, salivating over pieces from Jimmy Choo’s collaboration with the retail giant, which hits selected stores this Saturday. This multifaceted collection – masterminded by Tamara Mellon, Jimmy Choo’s glamorous founder – marks the accessories mogul’s first foray in clothing. Her expertly-cut, Eighties-inspired womenswear and slick menswear suits are as desirable as the polished accessories. Made in Europe to retain the quality for which Jimmy Choo is renowned, the high heels and ballet flats are crafted from leather. The standout seductive evening sandals, for example, come in electric-blue leather, while handbags are finished with sculpted metal hardware. The look is more luxe than the usual fast fashion fare and its upscale edge is reflected in slightly higher prices (shoes are £49.99 – £179.99; bags, £17.99 – £179.99; and clothes, £29.99 – £149.99).

Expect everything in this “ultimate party wardrobe” to sell-out when it goes on sale. Anticipating crowds to gather from midnight, the first 160 customers aiming to buy accessories at each H&M store will receive bracelets assigning a specific shopping time. The move may seem draconian, but “it was the only way to control the crowds,” explains a PR. “We’ve been getting calls since we announced the collaboration in May.”

If it’s handbags at dawn at H&M, the ultra-chic Jimmy Choo collection is absolutely worth fighting for.

 http://www.telegraph.co.uk/fashion/6538353/Jimmy-Choo-for-HandM.html

Preview of £50 Jimmy Choo shoes at H&M

(Telegraph)

By Alastair Jamieson

A cut price range of shoes by Jimmy Choo, the footwear label favoured by celebrities, has been previewed by High Street fashion retailer H&M at prices starting from £49.99.

Zebra print pumps (left), £49.99 and Red patent heels, £69.99 by Jimmy Choo at H&M

The Swedish chain gave shoppers a glimpse of the new range it has developed with Jimmy Choo, which normally sells shoes from £235 and handbags from £1,000.

It is the latest ‘cheap chic’ designer collaboration for H&M, which has recently sold collections by Rei Kawakubo of Comme des Garçons, and British’s Matthew Williamson.

The move means customers will be able to buy pike heels and ankle boots worn by Hollywood stars such as Cate Blanchett, Halle Berry and Hilary Swank.

The Jimmy Choo for H&M range features more than 40 pieces including clothing as well as footwear and handbags. Prices range from £14.99 for jewellery, through to £149.99 for a leather dress and £179.99 for thigh high boot. the cheapest shoe is a pair of zebra-print studded ballet pumps for £49.99.

The full collection will be previewed on the H&M website on October 29 and will go on sale in selected stores from November 14.

Tamara Mellon, the founder and president of Jimmy Choo, who launched the deluxe celebrity brand in 1996, said: “We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion-savvy, street-smart women, and to be including some great pieces for men, too.”

Margareta van den Bosch, the creative adviser for H&M and the ‘brains’ behind the chain’s impressive roll-call of designer tie-ups, which also includes Stella McCartney, Viktor & Rolf, Karl Lagerfeld and Roberto Cavalli, said: “We adore Jimmy Choo’s shoes and bags.”

She added that the Jimmy Choo bags were “glamorous and sexy, and they add instant style to the simplest of outfits”.

“I like the way we have worked with clothes to accessorise the shoes and bags rather than the other way around,” she said. “This collaboration is particularly exciting because it’s our first shoe designer collection.”

 http://www.telegraph.co.uk/fashion/fashionnews/6403848/Preview-of-50-Jimmy-Choo-shoes-at-HandM.html

Jimmy Choo for H&M

http://www.telegraph.co.uk/fashion/fashionnews/5560221/Jimmy-Choo-for-HandM.html
News of a fabulous fashion marriage for H&M and Jimmy Choo this autumn.
By Hilary Alexander

The Swedish chain, H&M, is continuing its incredible run of ‘designer fashion marriages’ by signing a deal with the red carpet, shoe and handbag brand, Jimmy Choo.

This latest venture comes hot on the heels of H&M’s cheap-chic, sell-out collections by Rei Kawakubo of Comme des Garçons, and Britain’s ‘Boho King’, Matthew Williamson.

From November 14, high street shoppers will be able to get their hands on bargain-priced version of the spike heels and ankle boots worn by Hollywood stars such as Cate Blanchett, Halle Berry and Hilary Swank, for between €40 and €200. The Jimmy Choo bags for H&M will be in the same price bracket.

The accessories range will be complemented by a one-off capsule collection of Jimmy Choo womenswear, as well as a men’s range of shoes, bags and accessories.

“We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion-savvy, street-smart women, and to be including some great pieces for men, too“ said Tamara Mellon, the founder and president of Jimmy Choo, who launched the deluxe celebrity brand in 1996.

“We adore Jimmy Choo’s shoes and bags,” said Margareta van den Bosch, the creative advisor for H&M and the ‘brains’ behind the chain’s impressive roll-call of designer tie-ups, which includes Stella McCartney, Viktor & Rolf, Karl Lagerfeld and Roberto Cavalli, in addition to Comme and Williamson.

Ms van den Bosch said the Jimmy Choo bags were: “glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorise the shoes and bags rather than the other way around. This collaboration is particularly exciting because it’s our first shoe designer collection.”

The Jimmy Choo collection will be launched in 200 H&M stores worldwide on November 14th and will be available in the UK at the Oxford Circus, London W1 flagship and branches in major cities.