Zuczug – colorful and comfy fabric

Green jacket, 1,350 yuan; jeans, 1,250 yuan; leather bag, 2,250 yuan/Photos provided by Zuczug

By Annie Wei

Sanlitun Village North has finally begun attracting customers now that new stores have opened. One recent example is Zuczug, a local designer brand established by Shanghai designer Wang Yiyang in 2002, which launched its early fall collection last week.

Zuczug has evolved through the years, but its core style remains simple, with emphasis on flowing cut lines. Even though it’s diversified somewhat, its target group remains the niche market of women who are independent and mature, with a taste for simple but elegant designs.