Hotel Duxiana comes to hutong

By Zhang Dongya

Swedish hotel Duxiana, a branch of Swedish bed-producer Dux, opened its first Beijing location in Shijia Hutong, Dongcheng District last Sunday.

“Dux beds have won the support of Shanghai and Beijing’s elite, which has given us confidence that this arm of our brand will succeed here,” said Kong Tao, the general manager of Dux in China.

Duxiana has 40 rooms in Beijing, each equipped with a Dux bed. The cost of a suite ranges from 1,880 to 3,980 yuan.

“Most hotels pay attention to the customers’ visual enjoyment, but Duxiana values comfort the most. We use Dux beds so all visitors can experience the quality of our finest product,” Kong said.

Duxiana has a franchise to sell Dux beds. Lodgers who are satisfied with the beds can buy one directly at a preferential price.

The hutong location was selected to give the hotel a closer connection to Chinese culture. Its design is inspired by the traditional courtyard, and all furniture and decorations adhere to Chinese style.

Dux beds are owned by many international celebrities including David Beckham and Madonna, and now are a top choice for China’s rich. The most popular model in China is the Dux 8888, which costs 156,000 yuan.

Founded by the Ljung family in Sweden in 1926, Dux specializes in upholstered furniture and beddings. Its beds feature spring coils made from Swedish steel, which is flexible and allows the bed to adapt to the user’s body shape.

Duxiana is used as the brand’s special shop, and its first location outside Sweden was opened in Shanghai in 2005.

The bed giant has eight hotel stores on the mainland, including several locations in Beijing, Hangzhou, Kunming and Shenzhen.